A groundbreaking partnership proposal aims to transform how the world approaches giving through friendly competition
AUSTIN, TX – March 24, 2025 – In a bold move that could reshape the landscape of modern philanthropy, the 144K Collective has officially extended an invitation to YouTube sensation and philanthropic innovator Jimmy Donaldson, better known as MrBeast, to participate in what they’re calling “144K Vs. The Beast” – a collaborative competition designed to amplify charitable impact through friendly rivalry.
The 144K Collective, founded by Jay Davis, operates on a unique model where 144,000 members each contribute $1 daily, generating a sustainable engine for philanthropy that reinvests 90% of profits back into charitable causes. This “Power In Numbers” framework has already started to make significant community impacts, including their recently launched Gas Giveaway project in Dallas, TX.
MrBeast, currently YouTube’s most subscribed individual creator with over 375 million subscribers, has pioneered a new form of entertainment-driven philanthropy, funding initiatives ranging from cataract surgeries for 1,000 blind people to building wells in Africa and helping 2,000 amputees get prosthetics.
“This isn’t merely about who can outdo whom in the giving space,” explains Jay Davis, founder of 144K Collective. “It’s about creating a cultural phenomenon where communities compete to help others—a force multiplier that inspires millions more to join the movement. When it comes to helping people, the more ‘competition’ we have, the better the outcomes for everyone.”
The formal invitation, delivered in a letter to Donaldson’s headquarters in Greenville, NC, outlines a vision for a multi-year campaign that could transform how people engage with philanthropy in the digital age.
Industry experts believe this potential partnership represents a significant evolution in socially responsible capitalism, where business success and social impact are deeply intertwined rather than mutually exclusive goals.
“What we’re witnessing is the convergence of two innovative but different paths to the same philanthropic destination,” noted Kirbie Speights, partner in the 144K and founder of F.I.T. 4 LIFE Development (a non-profit athletic and home school tutoring organization). “The pseudo-competition between these two radically different approaches—one charismatic individual using entertainment and challenge-based content versus 144,000 everyday people united through authentic storytelling—could create something truly unprecedented in the philanthropy space. We’ve never seen these models directly collaborate and compete in this way before.”
The full text of the invitation letter from Jay Davis to Jimmy Donaldson is included below:
144K Vs. The Beast
March 22, 2025
Jimmy Donaldson (MrBeast)
Creative Grid LLC/MrBeast Studios 1245 Sugg Pkwy
Greenville, NC 27834
USA
<…>@mrbeastbusiness.com <…>@beastphilanthropy.org
Dear Jimmy,
I’ve been following your recent projects and continue to be amazed by the impact you’re making. The way you keep pushing the boundaries of both entertainment and philanthropy is truly inspiring! My name is Jay Davis, founder of the 144K Collective, and I’m reaching out with an exciting proposition that could transform how the world approaches giving.
First, let me say I’m a huge admirer of your work. I was first introduced to you back in 2013 by my (then) 16-year-old daughter, Maryssa, and we’ve been following your journey ever since. What you’ve built is nothing short of revolutionary—you’ve turned philanthropy into compelling entertainment that inspires millions. As I often tell my team, “Mr. Beast is kind of my hero in this particular entertainment space.” Your creativity and genuine commitment to helping others is changing lives and influencing others daily.
I’m writing to propose something that could take both our missions to unprecedented heights: a friendly, collaborative “competition” we’re calling “144K vs. The Beast.”
Imagine turning philanthropy into a friendly contest where everyone wins—especially those we help. Not a zero-sum game, but a force multiplier that inspires others to join the movement. What if we could create a cultural phenomenon where communities compete to help others, like how the “Pepsi Challenge” transformed beverage marketing, but with profound social impact?
Here’s why I think this promotional partnership makes perfect sense:
- Complementary Approaches: Your entertainment-driven model focuses on competition and challenges, while our decentralized collective emphasizes authentic storytelling. These two innovative but different paths to the same goal create a perfect narrative framework for collaboration.
- Exponential Impact: Together, our combined reach could spark a global conversation about gamifying generosity, turning giving into a viral movement.
- Brand Synergy: While we “compete” to help more people, both our brands gain visibility, enabling us to help even more people in the future.
Our 144K Collective unites 144,000 members who each contribute just $1 per day, creating a powerful engine for sustainable giving. We operate on a for-profit model (we are in the LITERAL BUSINESS of helping people) that reinvests 90% of profits back into philanthropy, documenting our impact through authentic storytelling rather than staged events.
What I’m proposing isn’t just a one-off collaboration but a potential multi-year campaign that evolves over time. We could create challenges that inspire others to launch their own giving initiatives, spreading a culture of competition where the prize is positive impact.
Jimmy, I genuinely hope you’ll consider this invitation. While I’ve playfully framed this as “144K vs. The Beast,” I should admit what I told a journalist recently: “I know people may not understand this right now, but I honestly hope he wins!” When it comes to helping people, the more “competition,” the better.
Would you be open to a conversation about how we might structure this collaboration? I’m happy to connect however works best for you—video call, phone, or even in person.
Thank you for considering this idea. Together, I believe we could create something truly unprecedented in the world of philanthropy.
Sincerely,
Jay Davis
Founder, 144K Collective
4319 Rum Runner Rd
Austin, TX 78734
144k@<…>net
(832) <…>-<…>
P.S. You can learn more about our recent initiatives at 144kcollective.org, including our Dallas Gas Giveaway and other community support projects. I’d be happy to share more details about our “Power In Numbers” framework that makes our approach sustainable at scale.
The invitation comes at a pivotal moment in philanthropy, as traditional models are being disrupted by digital platforms and social media amplification. MrBeast’s YouTube empire has demonstrated how entertainment and giving can coexist, while 144K Collective represents a more distributed model of sustained community impact.
Industry observers are watching closely to see if this potential collaboration materializes. The pairing would combine MrBeast’s massive audience reach—his videos regularly garner hundreds of millions of views—with 144K’s innovative community-driven funding model.
“If accepted, this would represent much more than a simple partnership,” commented Dr. Janelle Thompson – DNAP, partner and board member of the 144K Collective. “It could potentially create a new paradigm where philanthropy, entertainment, and community engagement intersect in ways we haven’t seen before.”
The ball is now in MrBeast’s court, with many eagerly awaiting his response to this unprecedented invitation.
“We’re excited to announce that we’ll be mailing the physical letter to Jimmy today,” shares Jay Davis, founder of 144K Collective. “This is more than just a digital proposal—we wanted to make a tangible connection that reflects the real-world impact we hope to create together.”
For more information about 144K Collective and their initiatives, visit 144kcollective.org.
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